Below is a collection of resources and website links to assist with most aspects of web design, development and then marketing a website.  Towards the end of this page is a list of acronyms you may frequently hear or see written.  Fluidity Media is not responsible for the content of external websites.

Reading

• SEO resources and blog: http://www.semoz.org
• PPC blog: http://www.ppchero.com
• Search engine news, articles, guides and opinion: http://searchenginewatch.com/
• Search engine news, articles, guides and opinion: http://searchengineland.com/
• Digital marketing articles, reports and blog: http://econsultancy.com/ 

Research

• Where users look on a SERP (not-free): http://www.enquiroresearch.com/eyetrackingreport.aspx
• More than we can mention, a gold mine of free research: http://www.useit.com/

Marketing & SEO Research

• KeyWord discovery: http://www.keyworddiscovery.com/search.html
• Google’s keyword tool: https://adwords.google.com/select/KeywordToolExternal

Banners

• Library of banners: http://www.bannerblog.com.au/
• Web banner size guide: http://www.designerstoolbox.com/designresources/banners/

Social Media

• Create your own social network: http://www.ning.com/
• Create your own social network: http://www.elgg.org
• What are people saying about you on Twitter? http://backtweets.com

Press Releases

• Press release writing and distribution: http://www.pressdispensary.co.uk/20

Acronyms

B2B: Business to business
B2C: Business to consumer
CPA: Cost Per Action
CPC: Cost Per Click
CPL: Cost Per Lead
CPM: Cost Per thousand impressions
CPS: Cost Per Sale
CTR: Click Through Rate (typically shown as a %)
KPI: Key Performance Indicators
PV: Page View
ROAS: Return On Advertising Spend
ROI: Return On Investment
ROS: Run Of Site
SEM: Search Engine Marketing
SEO: Search Engine Optimisation
SEPPC: Search Engine Pay Per Click
SERP: Search Engine Results Page